Les actualités

Join this lab to meet international practitioners from across the film value chain, share field experiences, renew perspective and find possible solutions for adapting your activities.

This year, the Lab leaders are:

Züleyha Azman, Marketing Director and Programmer, KINO Rotterdam, the Netherlands;

Tom de Bont, Former Executive Director and Head Programmer, Heerenstraat Theater & Visum Mundi, Heerenstraat, Wageningen, The Netherlands;

Ola Starmach, Programmer and Project Coordinator , Kino Pod Baranami, Krakow, Poland

The lab is a great opportunity to share approaches and find practical solutions to some of the big questions facing the film sector. A variety of topics will be discussed, among which:

• Brand Identity: Who are you as a cinema?
• Promoting Your Cinema: You are more than just a screen. Let them know.
• Content Marketing: Social Media/Website and tools of your own. 
• Partnerships & collaborations: Find your fits for a better outreach.
• Special Events: Exclusive offer to attract exclusive audiences.

Themed sessions and practical workshops will give participants the space to share a problem, pitch innovative ideas and/or identify potential innovative programming and communication strategies.

Bring your ideas and issues to the Lab, step back from the day to day and spend time with practitioners from a diverse range of national contexts to reflect on your practice, exchange expertise and find practical solutions.

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IMPORTANT

This lab is open to all European exhibitors, members of Europa Cinemas network or not. The number of participants is limited to 35 people. Applications will be considered in the order they are received. However, priority will be given to exhibitors who never attended a Europa Cinemas Lab before and to exhibitors from Central and Eastern Europe and Balkan countries.

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PROGRAMME

Have a look at the following documents: the Sofia Lab programme and the list of participants.

LIVE STREAMING ON YOUTUBE

Follow live the Sofia Lab! In order to satisfy the great interest in the Sofia Lab and allow all the European exhibitors and professionals not present in Sofia to follow the main sessions and the case studies, we are proposing a live-stream of the Sofia lab during the 3 main days of the event. For more information and the detailed timeschedule, have a look at the article written specifially for the Live Streaming of our Sofia Lab.

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MOBILE APP

MOBILE APP 

Our Europa Cinemas App gives you access to the Sofia Lab programme, the participants’ presentation and additional information on each speaker of each session.

You can download the Europa Cinemas App via the following links:

Apple: http://apple.co/3i9rgxZ

Android: https://urls.fr/YcEmTZ

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For more information on the seminar, do not hesitate to contact:

Bianca POPISTAS, Project Coordinator Finland, Island, Norway, Sweden, Denmark

Tel. +33 1 42 71 12 42, e-mail: bpopistas@europa-cinemas.org

Alexandre Tchernookov, Central and Eastern Europe Coordinator

Tel. +33 (0)1 42 71 83 62, e-mail: atchernookov@europa-cinemas.org

Marija SERBAN , Research & Statistics Officer, Project Coordinator Ireland

Tel. +33 1 42 71 53 70, e-mail: mserban@europa-cinemas.org