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Join this lab to meet international practitioners from across the film value chain, share field experiences, renew perspective and find possible solutions for adapting your activities.

This year, the Lab leaders are:

Tom de Bont, Executive Director and Head Programmer, Heerenstraat, Wageningen, The Netherlands;

Ola Starmach, Programmer and Communication officer, Kino Pod Baranami, Krakow, Poland;

Züleyha Azman, Marketing Director, KINO Rotterdam, the Netherlands;

The lab is a great opportunity to share approaches and find practical solutions to some of the big questions facing the film sector. A variety of topics will be discussed, among which:

• Brand Identity: Who are you as a cinema?
• Promoting Your Cinema: You are more than just a screen. Let them know.
• Content Marketing: Social Media/Website and tools of your own. 
• Partnerships & collaborations: Find your fits for a better outreach.
• Special Events: Exclusive offer to attract exclusive audiences.

Themed sessions and practical workshops will give participants the space to share a problem, pitch innovative ideas and/or identify potential innovative programming and communication strategies.

Bring your ideas and issues to the Lab, step back from the day to day and spend time with practitioners from a diverse range of national contexts to reflect on your practice, exchange expertise and find practical solutions.

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IMPORTANT

This lab is open to all European exhibitors, members of Europa Cinemas network or not. The number of participants is limited to 35 people. Applications will be considered in the order they are received. However, priority will be given to exhibitors who never attended a Europa Cinemas Lab before and to exhibitors from Central and Eastern Europe and Balkan countries.

APPLICATION

Please fill in the online application form.

Please note that the application deadline is 13th January 2025.

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PRACTICAL INFORMATION

1. TRAVEL: all travel costs to and from Sofia are at your charge. When booking, please try to arrive before 2.30 pm on Wednesday 19th of March and to leave on Sunday 23rd morning. Please do not make any reservation until your participation is officially confirmed by Europa Cinemas.

2. ACCOMMODATION: you need to be there from Wednesday 19th of March and to leave on Sunday 23rd March morning (4 nights). Europa Cinemas will cover the cost of 3 nights (single room incl. breakfast) for one person per exhibition company, the fourth night being at your charge.

For your information, the single room rate will be approximately 85 euros (including breakfast and taxes). We will let you know the name of the hotel and more practical details very soon. Europa Cinemas will handle the hotel reservations and will also cover the cost of some of the meals.

3. ACCREDITATION: the Sofia International Film Festival will provide a festival accreditation (free of charge) which will give you access to all festival screenings.

4. LANGUAGE: the discussions will be held in English over the whole lab.

For more information on the seminar, do not hesitate to contact:

Bianca POPISTAS, Project Coordinator Finland, Island, Norway, Sweden

Tel. +33 1 42 71 12 42, e-mail: bpopistas@europa-cinemas.org

Alexandre Tchernookov, Central and Eastern Europe Coordinator

Tel. +33 (0)1 42 71 83 62, e-mail: atchernookov@europa-cinemas.org

Marija SERBAN , Research & Statistics Officer, Project Coordinator Ireland

Tel. +33 1 42 71 53 70, e-mail: mserban@europa-cinemas.org