Innovation Day Lab, Diagonale, Graz
Thursday, March 21, 2019
Smart Data & Smart People: New Tasks For The Cinemas
Thursday, March 21, 2019
Diagonal Graz, Hotel Wiesler
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Participation in the INNOVATION DAY LAB is free.
Registrations: dominik.tschuetscher@diagonale.at
If you need accommodation, please contact the guest office of Diagonale: gaeste@diagonale.at
Accommodation costs will not be covered by the festival.
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The LAB is led by:
Claudia Overath (rmc medien + kreativ consult, DE) and Marvin Wiechert (Yorck Kinogruppe, DE)
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9:30 - Registration & Welcome
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10: 00-11: 30 - SESSION 1: DO YOU KNOW YOUR AUDIENCE? AUDIENCE DEVELOPMENT IN THE DIGITAL AGE
Introduction: Social Media - Everyone does it, nobody knows how!
Big Data versus Smart Data: What does "collecting data" mean and why is it so important today?
What models and offers for cinema theaters?
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11:30 - COFFEE BREAK
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11:45 - SESSION 2: SMART DATA IN ACTION - CASE STUDY, YORCK KINOGRUPPE
How can a 30-year-old cinema be digitized? From the fidelity card to the subscription.
Curation of programming and public, for a better occupancy of the cinema.
Cinema of yesterday / Cinema of today: how to create the time and human resources we need?
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13:00 - LUNCH
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14: 00-16: 00 - SESSION 3: FROM WORKFLOW TO CASHFLOW
How can we increase the success of our cinema through optimal workflows?
From Presenter to Influencer: How to involve the staff in the digital transformation?
How to create a more efficient internal exchange of information?
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16: 00-16: 30 - WRAP UP & Q & A
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