Collaborate to innovate

This projects’ objective is to implement Cineville in Sweden, like it successfully happened beforehand in Belgium, the Netherlands and Austria. In the latter countries, the unlimited card has improved admissions on European films. The ambition is especially to attract younger people, in Stockholm but also in smaller cities and rural towns. Another aim is to encourage distributors to give smaller and more “difficult” films a theatrical release. The creation of a network between the European Cineville-colleagues is supposed to help guarantee an economic stability and sustainability of the Cineville pass. The implementation of the Cineville CRM-system would enable a new possibility to exchange with the audience. The pass will also include special screenings and events, with introductions, talks and discussions, which will serve as an invitation to join the Cineville-community.