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Seville Lab will take place from Thursday 11th to Saturday 13th November. Open to all European exhibitors and entitled "RE-ENERGISING CINEMA-GOING THROUGH COLLABORATION" this Lab will welcome 35 exhibitors from 17 different countries. A joint effort with Europa International will allow, for the first time, 5 sales agents from Charades, Coproduction Office, The Party Film Sales, Wild Bunch International and Les Films du Losange to actively participate to the whole Lab.

Led by Madeleine Probst (Programme Producer, Watershed, UK & Europa Cinemas Vice-President) and Frank Groot (Programmer, Financial Director, Kino Rotterdam, Netherlands) this Lab will focus on exploring the potential of cinemas as vital connectors in their local communities and beyond from local partnerships to international and multipartner collaborations.

Exhibitors and sales agents will have the opportunity to get a sense of perspective of the actual context and  share strategies around market positioning, data driven approaches, partnership-working, programming and eventisation (in-venue and online) as well as balancing income generation with sustainable, accessible and ethical practices to create value and navigate the current operating environment.

Timetable for the live sessions:

Thursday, November 11

SESSION 1: CINEMAS ARE BACK! WHAT’S CHANGED?
Facilitated by Madeleine Probst & Frank Groot

9:30 - 10:15am Overview: Where Do We Come From?
Presentations by Madeleine Probst and Frank Groot

11:15 - 12:00pm Market (Re)positioning & (Re)branding
Facilitated by Frank Groot

Curation and the Importance of Feeling Together by Javier Pachón (Cineciutat, Spain)
Displaced – A Cinema in Transition by Rianne Brouwers (Filmtheater 't Hoogt, Netherlands)
Promoting a Film in a Competitive Market by Tess Massé (Les Films du Losange, France)

SESSION 2: THE POWER OF COLLABORATION
Facilitated by Madeleine Probst

2:00 - 2:45pm Case studies
Public Living Room by Nina Milošič (Mestni Kino Ptuj, Slovenia)
Film Studies and Collaborations by Rose Butler (Showroom, United Kingdom)
Time to meet. It's Film O'Clock by Mirona Radu (Peasant Museum Cinema, Romania)

3:30 - 4:30pm Collaborate to Innovate: How to Set Up a Multi-Partner Collaboration?
Facilitated by Frank Groot
Introduction by the Europa Cinemas team

Arthouse Cinema Pass by Frédéric Cornet (Cinéma Galeries, Belgium) – Zoom session
Interrail through Europa Cinemas by Barbara Fernández (Golem, Spain)

Friday, November 12

SESSION 3: SALES AGENTS / EXHIBITORS: WHAT’S CHANGED?

9:30 - 11:00am Joint Session with Europa International: Panel and Open Discussion
Moderated by Madeleine Probst

Katarzyna Siniarska - New Europe Film Sales, Poland
Cristina Mota - Cinema Trindade / Nitrato Films, Portugal
Ramiro Ledo - Cinema Duplex / Atalante, Spain
Frédéric Corvez - Urban Distribution International, France

11:15 - 12:15pm Data driven Approaches to Acquisitions and Audience Development

The Perspective of Sales Agents by Coline Bouret (The Party Film Sales, France)
Data for Audience Development by Marvin Wiechert (Yorck Kino, Germany) – Zoom session
Cineville Netherlands by Frank Groot

SESSION 4: AUDIENCE FOCUSED PROGRAMMING
Facilitated by Madeleine Probst

2:30 - 3:15pm Building Your Offer around Your Community

Keep Building Your Club! by Simon Blaas (Cinema Middelburg, Netherlands)
My Film Story/Film Club 54+ by Slododanka Mišković (Art-Kino, Croatia)
An LGBTQIA+ Film Festival in Co-creation by Kaat Heynen (Sphinx, Belgium)

4:30pm - 5:30pm SESSION 5: EVENTS & PROGRAMMING: DO IT YOURSELF!
Facilitated by Madeleine Probst

Keeping Films Alive! by Léonie Duflot (Coproduction Office, Germany)
Cinema DIY distribution; premieres and classics by Frank Groot

Saturday, November 13

12:00pm - 1:00pm SESSION 7: SUSTAINABLE AND INCLUSIVE STRATEGIES
Facilitated by Madeleine Probst

Cinemarodat: Cinema as Employment Inclusion while Being Green by Javier Pachón (Cineciutat, Spain)
Introducing Accessibility Tools by Zak Ioannidis (Cine Paradisos, Greece) – Zoom session
No Time to Die by Yuliia Antypova (Zhovten, Ukraine)